AR POSTER AND MOBILE APP

A series of nice posters are designed for The Legends of the Giant Dinosaurs Exhibition and have been shown in many bus stops, post office mailbox, government building in Hong Kong. It is attractive to Hong Kong citizens to know the dinosaur show in Science Museum. Through the app and mobile camera, the AR animation of dinosaurs will be shown from the virtual window created in the poster area. This is a good marketing campaign to attract many citizens to come to Hong Kong Science Museum.

Pleased to be involved in this great and popular dinosaur exhibition in Hong Kong named “Legends of the Giant Dinosaurs” organized by Hong Kong Science Museum. Aiming at enhancing educational and interactive appeal of the exhibition, an informative and entertaining app “Jurassic World” has been developed by us. Different technologies and patented ones have been used, including Augmented Reality (AR) technology and ultrasound positioning.

Through the application of the app to both outdoor and indoor exhibits, users can enjoy an exciting experience of witnessing dinosaurs “becoming alive” and acquire more scientific information including attractive animation and audio guide of selected exhibits. Users can even extend the virtual experience by scanning the publicity materials, like the promotion pamphlet after visiting the exhibition.

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We have used Augmented Reality (AR) technology in this app which is a technology combining virtual objects or information with real life images through sensors and display units. Users can view the dinosaurs in action and even to interact with them through their smartphones or tablets. They can use their smartphones or tablet applications to download this app and use it to view virtual dinosaurs walking in the museum’s piazza area while seeing these robotic dinosaurs. At the same time, they can take pictures with them and share with their friends.

Also, a patented ultrasound positioning technology is applied, so users can acquire the dinosaur information on the spot. Users need to select a target dinosaur and locate it at the Fossil Gallery. Then, they should bring their mobile devices close to the corresponding signage or enter the passwords to receive the dinosaur’s information. This app also provides asides in three different languages, including English, Cantonese and Mandarin, so it is suitable for all the people.

(Source from Hong Kong Science Museum)

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Legends of the Giant Dinosaurs Exhibition

The Hong Kong Science Museum had organized a number of dinosaur exhibitions and all were well received. The “Legends of the Giant Dinosaurs” Exhibition will be the largest ever presented in Hong Kong. This exhibition is solely sponsored by the Hong Kong Jockey Club Charities Trust. In this exhibition, new technologies and presentation methods will be used to introduce the largest Titanosaurus and the latest studies on dinosaurs. Occupying an area of 2,500 sq. metres, the exhibition is divided into four areas with different themes. It is opened from 8 November, 2013 to 9 April, 2014.

(Source from Hong Kong Science Museum)